The Oprah Winfrey show is extremely popular and seen by over 21 million people weekly. The Oprah book club, interviewing celebrities, promoting charities, and her notable audience giveaways are part of the secret. For example, in the fall of 2004 she presented each member of the audience with a new Pontiac G6, that where were donated by Pontiac for publicity.

  Her confessions of personal suffering and also promoting personal fulfillment as the mark of self development are her biggest contributions to her viewers. The Oprah Winfrey show is a daily reminder that with love, hard work and dedication those whom strive can achieve.

 The Oprah Book Club and the Oprah magazine allow her a forum to voice her personal tastes and beliefs with her adoring fans. She does not hesitate to share her moral or political views and has influenced thousands to open their minds to a different point of view.