There's the Oprah Winfrey Show, the Oprah Winfrey biography, the Oprah Magazine, and the Oprah Book Club. Is it true that anything with Oprah on it sells? What's the secret to Oprah's success?

Many are calling this phenomenon "The Oprah Effect". This "Oprah Effect" is the result of what happens when Oprah stamps her name on a product, reveals it on her show, or even endorses a presidential candidate.

"The Oprah Effect" is our modern day "Midas Touch". Only everything Oprah touches turns green.
 
You could even see "The Oprah Effect" within Oprah Winfrey's biography. Oprah took her situation of living in poverty and abuse and transformed herself into one of the most influential people in the world. Oprah Winfrey's life has iconic elements of the "American Dream", as well as the "Rags-to-Riches" tale.

Let's face it "The Oprah Effect" is one of the most powerful forces in the world.

Oprah's Christmas special on the Oprah Winfrey show is just an example of how influential Oprah can be. Oprah's Christmas special on the Oprah Winfrey Show is often unpredictable and audiences don't even know if they'll be a part of the taping. However, if you get onto the Oprah Christmas special on the Oprah Winfrey Show, the entire audience receives goods that are featured on the show. Many of these products are thousands of dollars.