Few TV personalities have the clout to promote a novel or book like Oprah Winfrey Show. A new book promoted by the Oprah book club is almost certain to become a best seller so for new and established author's an appearance on the Oprah Winfrey Show promoting their book is a must. I personally do not watch the Oprah Winfrey Show but I am aware of her popularity and huge following of fans and admirers. I would like to know what Oprah the secret is? The Oprah Winfrey Show has been a long running TV show and has spun off the Oprah Magazine, the Oprah book club, and her own book the Oprah Winfrey Biography. She apparently has great appeal to millions of people and has really cashed in on this popularity. Maybe sometime when I have nothing better to do I will watch the Oprah Winfrey Show to see what makes her so popular. I do admire the fact she has a program to help needy children worldwide. This a very admirable use of her name recognition and income.