oprah winfrey show, oprah magazine



The Oprah Winfrey Show has been widely successful for years and helped fuel other publication ventures, such as the Oprah Magazine and Oprah Book Club. Ratings have dropped 7% in the past year on the Oprah Winfrey Show. The circulation of the Oprah Magazine has dropped 10% in the past 3 years. Now, the magazine has suffered the sudden loss of its editor-in-chief, Amy Gross. Also, Oprah's public philanthropic effort through the show, Oprah's Big Give was canceled. The premise was the billionaire businesswoman giving gifts to those who are in need.


Here are a few reasons why Oprah may be suffering an overall slump:


  • Some are blaming "Oprah overload". Have we just had too much Oprah?

  • Oprah's endorsement for Barack Obama may have lead to the decrease of white middle age female viewers of the Oprah Winfrey Show. This group is more inclined to support Hillary Clinton

  • The controversy of sex abuse from a dorm matron within Oprah's Leadership Academy for Girls may have given negative publicity to Oprah


According to the Oprah Winfrey biography, Oprah has been successful due to overcoming adversity. Oprah will certainly survive the slump, due to her history of perseverance and grit.