Oprah is one of the most influential people in the world. That's why products are seeking to get Oprah's seal of approval on the Oprah Winfrey Show. And if they can't get onto the Oprah Winfrey Show, they'd at least be thankful to be featured on the Oprah Magazine.

As for books, some authors cringe at the horror of being a part of the Oprah Book Club. This is perhaps due to the risk of losing their "street cred". But once on Oprah's exclusive book club list, authors may instantly benefit from the endorsement by moving straight to the best seller's list.

Oprah has the magical ability to transform a product into a booming lucrative business in a matter of days, simply because she likes it.

When a product is approved on the Oprah Winfrey Show by Oprah the secret to success is that it lands the brand name onto the ears of millions of viewers. And the great thing about this is that Oprah is a credible voice of reason to much of the audience. This then leads to a high density of sales.